Only two Canadian companies — the Canadian Space Agency and Bombardier — cracked the list of top 10 companies considered most attractive by Canadian students studying the in-demand fields of engineering and information technology, according to a survey by employer-branding company Universum Global. "This is talent that knows other employees who work often under contract, gig work, and they're tired of working under contract. In the survey by Universum Global of more than 20,000 students at Canadian universities and colleges, high future earnings emerged as the top consideration when evaluating potential employers. Canadian companies don't spend as much on recruitment marketingIf Canadian organizations want to fare better among graduates with in-demand skills, especially in a tight labour market, they'll need to catch up to the U.S.-based companies in the growing field of recruitment marketing, said Kipps. "Canadian companies are still a little behind with this," he said.

Source: CBC News May 29, 2019 08:00 UTC