The previous record was set by Leicester (£92.5m before tax) the season after they won the Premier League and were in the Champions League. Overall, the Reds' financial figures for the year ending May 2018 show a rise of £85m on the previous 12 months, a year in which they had no European football. Much of that was due to increased revenue both on and off the pitch from a run to the Champions League final in Kiev, where they were beaten by Real Madrid . That will be complete for the start of the 2020/21 season, meaning the biggest financial hit will be felt in the current financial year. And while the club is keen to capitalise on their success on the pitch, most of their current commercial sponsorships are tied into long-term deals.

Source: Daily Mirror February 08, 2019 11:03 UTC