All these point to a rise in community commerce, a new business model that has emerged as a result of the ECQ. Drawing from the work of community psychologist Seymour Sarason, for community commerce to work, consumers, sellers and buyers in a community should have the following characteristics:– Membership. The buyer or seller in community commerce should feel that he or she is part of the community’s success. This can be done by regularly communicating with community commerce members on the impact of meeting community needs. As a result, consumers moved to other community commerce groups that satisfy their needs.

Source: Manila Times May 07, 2020 16:30 UTC