How Edward Bernays, the father of public relations, tricked Americans into eating bacon for breakfast. In the video, Edward Bernays himself describes how his campaign for Beech-Nut became a surprise success. Bacon always had a place on the breakfast table when the majority of Americans lived in rural communities. Enter Edward Bernays, widely regarded as the father of public relations. Bernays was hired by the Beech-Nut Packing company (of baby food fame) to sell bacon in the 1920s.

Source: Washington Post June 27, 2016 16:30 UTC