I always wondered why sometimes, bad products with good advertisement and relentless communication with the market easily outsell the very good ones. It remained a mystery to me until I understood the power of positioning. Communication is of no value if it does not result into a connection that produces a cash-backed decision to buy. In today’s marketplace, where competition is very stiff and monopoly of any idea or business can hardly be sustained beyond a few months at the most, visibility is king! Visibility is the engine of fads!

Source: Nigerian Tribune July 04, 2022 04:33 UTC