ADVERTISEMENTMore than 92% of the online population uses emojis daily to communicate and over 10 billion emojis are sent and used every day. They are now a daily part of brand communications for multiple reasons. Many prominent brands and artists are leveraging emojis in their communication strategiesThere are hundreds of brands that have successfully used emojis to bolster engagement and drive sales. And while emojis can play an important role in brand communications, you need to use them wisely. With World Emoji Day today, it might be the perfect time for your brand to think about how you could leverage them as part of your brand communications.

Source: The Guardian July 17, 2023 06:31 UTC