The pandemic has punctuated the necessity for sales personnel to be able to connect with clients online. Nine out of 10 top sellers in India use sales technology to close deals in the hybrid world. Today, nearly 90% of top sales professionals use sales technology to close deals, a strong indicator of how sales intelligence tools such as Sales Navigator are helping buyers build relationships in the remote world. For sales organisations, data is more crucial than ever, and sales leaders are increasingly using real-time data and insights to inform their planning and sales strategy,” says Abhai Singh, Head, LinkedIn Sales Solutions, India. Jesuroon says companies have no option but to adopt a digital-first strategy, particularly where sales, marketing and customer care professionals are involved.

Source: The Hindu August 17, 2021 12:45 UTC