Resale clothing shoppers are bypassing previously-owned luxury brands at discounted prices in favor of scoring secondhand mid-tier brands for less. As many as 75% of consumers have shopped, or are open to shopping, for secondhand clothing — and demand has only grown during the pandemic. In this environment, he said secondhand shoppers are hyper-focused on value, especially when buying clothes, and mid-tier brands are sitting in this sweetspot. The reports said many as 88 brands launched their own dedicated resale programs last year, a 244% increase from 2021. ThredUp competitor Poshmark said mid-tier brands like Nike, Free People, Zara and J.

Source: CNN April 12, 2023 09:01 UTC