There aren’t a lot of male, Malay fashion influencers working the scene, except maybe Wak Doyok. But Instagram influencers are a recent phenomenon, especially in this country, so there is no specific formula in measuring an influencer’s worth or even effectiveness. EXPENSIVE PURSUITTo put it coarsely, influencers work for either fame or money, preferably both. There’s superficiality on Instagram, particularly fashion Instagram, where people show money (or rather its representation) in order to make money. PR maven Choon deals with many Instagram influencers, and discovers new ones everyday.

Source: New Strait Times December 21, 2017 06:45 UTC