But virtual influencer marketing is still in its infancy, and not all companies want to use them just yet. So even while Nerdware prepares for the virtual influencer revolution, we’re also drawing on the incredible powers of artificial intelligence (AI) to elevate our influencer marketing results above industry norms. Combating influencer fraudA major concern for digital marketing agencies and brands has been influencer deception or fraud. Making influencer marketing more financially viableIn addition to influencer selection and campaign optimisation, AI tools can significantly reduce the costs associated with influencer campaigns. Determining the appropriate compensation for an influencer can be challenging, as there is often no set standard for influencer rates.

Source: The North Africa Journal April 26, 2023 17:25 UTC