Nearly three months ago, in early April, the $1.75bn content experiment known as Quibi lurched from its rocky, much-maligned promotional campaign into full-scale launch. But while it’s too soon to declare the end of Quibi, it’s still worth asking: is the promise of the quick bite already over? Since its launch, Quibi has been a battered by a slew of disappointing news. “What Google is to search, Quibi will be to short-form video.”But in practice, Quibi’s content felt less revolutionary than underbaked, slapdash concepts sledgehammering the viewer with abrupt hits of celebrity. Quibi’s saving grace may lie, ironically, in reneging on what was supposed to be its breakthrough: the streaming wars’ novel mobile-only, short-form service.

Source: The Guardian June 29, 2020 06:33 UTC