Bull owners and tamers are unequivocal in declaring that they do not harm the animals. From a piece of cloth tied to the bull, prizes have grown to include consumer durables, gold coins, and now, cash. From eru thazhvuthal, meaning embracing the bull, it became manju virattu, which means chasing an agitated bull. At a jallikattu in Dindigul once, Muniyandi’s bull won a tiffin box and a packet of 10 jallikattu T-shirts. There is resolve in Muniyandi's answer when he is asked how difficult it is to maintain a jallikattu bull: “He is my son.

Source: The Hindu January 27, 2017 18:45 UTC