NEW YORK - During advertising’s biggest night, Super Bowl Sunday, marketers battled it out to bolster their brands and promote new products. PLANTERSPlanters teased its Super Bowl ad nearly two weeks before the game, releasing a teaser that showed its Mr. Peanut mascot seemingly being killed. The actual Super Bowl ad was relatively inoffensive, with a baby Mr. Peanut appearing at the funeral. There’s a more involved marketing campaign with Ryder, but the Super Bowl ad didn’t communicate much. HARD ROCK INTERNATIONALHard Rock International went all in on its first Super Bowl ad, maybe too much so.

Source: thestar February 03, 2020 03:45 UTC