Alistair Jamison, relatively newly appointed CEO of the Radio Broadcasters Association (RBA) discusses why he believes audio has a bright future. The success of audio in Aotearoa will be directly linked to advertisers and agencies understanding the audio landscape and the many strengths audio has to draw on. The one thing that is universal across all that kōrero is a passion for and belief in a bright future for the audio industry. Over time that has changed and I believe the range of audio advertising strengths gives audio unparalleled options for advertisers. I suspect the same is the case here in Aotearoa, but I believe with a strong and consistent audio industry narrative that this perception gap can be closed and the future for the commercial audio industry is very bright.

Source: New Zealand Herald May 24, 2023 00:36 UTC