1News published this video item, entitled “The story of Thomas Edmonds.” – below is their description. Thomas Edmonds didn’t only know to make good baking powder, he was a marketing maestro. He gave his cookbooks away for free, so home bakers would use his product to make their recipes, and he came up with a catchy slogan and a logo, which endures to this day. Archival footage courtesy of Ngā Taonga Sound & Vision and the Aotearoa New Zealand Film Heritage Trust. 1News YouTube Channel

Source: New Zealand Herald May 23, 2023 20:47 UTC