Their gamble is that online advertising will be high if the audience to the digital product is unfettered. And:Revenue generated by the Company's newspaper online publishing activities, primarily washingtonpost.com and Slate, increased 8% to $26.3 million for the second quarter of 2012, versus $24.3 million for the second quarter of 2011. The online ad sales can hardly make up for the attrition of traditional revenue sources. As the digital age of media arrived several years ago, it passed these and other newspaper markets by. That means the conventional wisdom about larger newspapers, which is that they have no chance to recover, is probably true.

Source: Washington Post June 21, 2024 05:52 UTC