The branding and marketing of the Switch has been Nintendo’s best, most effective marketing campaign in ages. Using the Switch name as a kicking off point, the rest of the campaign has been pretty brilliant. Hell, the Switch is such a catchy, memorable name, when I’m writing the word “switch” in normal writing now, I’m automatically capitalizing it before having to go back and fix it. My only complaint about the Switch marketing campaign is the timetable. For all my skepticism, I think that between proper marketing and Zelda at launch, the Switch will indeed have a strong start.

Source: Forbes January 28, 2017 17:17 UTC