The Super Bowl and the week leading up to it have become the premiere star-building machine in America. Radio Row has dozens of talk radio shows from all across the country broadcasting constantly. The coverage for the Super Bowl is not only on traditional sports platforms--it is covered in business, lifestyle and entertainment forums. For a solid 10 days, the Super Bowl coverage transcends the narrow genre of hardcore sports fans and can create a household name. Get ready for some new national figures, the Super Bowl is coming.

Source: Forbes January 21, 2019 17:03 UTC