They may even, with the help of a stylist (who is also often paid by both actor and brand) have chosen it themselves. Giorgio Armani was, famously, the first to realize the potential benefits, and became the founding father of the fashion/Hollywood axis. Sign Up You agree to receive occasional updates and special offers for The New York Times's products and services. Make no mistake: This is not changing, necessarily, because of the actresses’ decision to wear black. Selling anything more than an idea might not be a significant part of it at all.

Source: New York Times January 05, 2018 16:52 UTC