Before we dive in to how generative AI can assist brands and companies, let’s first peel back the layers and understand – at a basic level – what ChatGPT is. Generative refers to a category of AI model that produces new output based on a given input. Importantly, ChatGPT and other generative AI are not omniscient; they cannot think, understand, or feel. Second, there may be copyright risks attached to the use of outputs from generative AI in public-facing works. Because of how the ChatGPT model is trained, it is possible that responsive outputs could contain elements of copyrighted material.

Source: Wall Street Journal April 12, 2023 17:32 UTC