The Pink Tag Project: An innovative initiative to raise awareness about breast cancer The Federal Bank Hormis Memorial Foundation–Network18 Sanjeevani Pink Tag Project was born in rural India and amplified by local tailors and community trust. This is how the Federal Bank Hormis Memorial Foundation–Network18 Sanjeevani Pink Tag Project was born in rural India and amplified by local tailors and community trust. The Pink Tag Project began with a simple observation: women have one moment alone each day, when they get dressed. From now on, alongside the wash-care tag on Suta blouses, there will also be a Pink Tag. The Pink Tag shows how media can move beyond communication to drive measurable behavioural change.

Source: The Telegraph February 11, 2026 11:25 UTC