The New York Times has launched the next phase of its brand marketing campaign “Independent Journalism for an Independent Life,” featuring Ahmir “Questlove” Thompson. The award-winning director, musician and producer is a longtime news reader, contributor, Wordle fan and a Times subscriber since 2020. The new ad illustrates how Questlove uses Times journalism to spark his own curiosity, foster connections and expand his worldview — woven with the headlines that best reflect his creative and personal pursuits. Amy Weisenbach, senior vice president and head of marketing, The New York Times Company, said, “New York Times subscribers, like Questlove, spend a lot of time with our journalism. Subscribers can make their own unique Story Portrait, a personalized, headline composite composed of the Times journalism they read and interact with the most.

Source: New York Times June 13, 2022 13:22 UTC