Guy van der Westhuizen, founder of Smarter SmarterSmarter is a new short stay marketplace featuring many of London’s most outstanding homes. Travel is a saturated market—what in your mind does Smarter offer that wasn’t already available? By “quality”, we don’t just mean the homes themselves, but also the quality of the service. We have also founded a charity, the Stay For Good Foundation, which will fund sustainable development, carbon offset and environmental protection projects and which will receive 10% of Smarter’s profits. What defines a perfect short stay?

Source: Forbes May 26, 2021 21:33 UTC