Since the start of the year the competitive landscape and outlook for growth have become slightly murkier for consumer products companies. On the one hand, tax reform may help spur growth, but on the other hand proposed tariffs may have a negative effect on certain categories of consumer spending. Meanwhile, consumer products companies are pursuing a number of strategies in emerging markets and exploring various forms of innovation and digitalization in their quest for growth.

Source: Wall Street Journal March 22, 2018 11:15 UTC