And, in response, local management is showing how nimble they can be. While the new Lidl stores are airy and pretty and offer award-winning groceries, many customers were just never drawn in as regular shoppers. Three stores opened recently in Ashburn, Woodbridge and Manassas, all in Virginia. Klaus Gehring, CEO of Schwarz Gruppe, has a clear sense of urgency and his determination to strengthen the business has energized the local management. Nonetheless, Lidl’s weak entry into the United States so far has me worried.
Source: Forbes March 22, 2018 11:10 UTC