The Paris 2024 Olympics are still nine months away, but The Hive already has reason to celebrate after being named creative agency for the Canadian Olympic Committee. The Hive will work with COC and CBC/Radio Canada for the Summer Games. While COC and the lead broadcast partner typically work on their own marketing and communications, the pair wanted to hire one agency to develop a singular campaign. For the past two Olympics, the work was handled by Camp Jefferson on the “Be Olympic” platform, which was introduced by Sid Lee in 2018. “I’m immensely proud of the work our team did to demonstrate how our unique model of collaboration will lead to impactful work for this assignment.”

Source: CBC News October 23, 2023 21:58 UTC