more-inThe Hindu has retained its undisputed leadership amongst English language newspapers in South India, based on the recently released Indian Readership Survey (IRS) 2017, with a total readership of 38.5 lakhs in South India. This is 30% more than The Times of India’s (29.6 lakhs), nearly 3 times Deccan Chronicle’s readership (13.8 lakhs) and almost 4 times Deccan Herald’s readership (9.7 lakhs). In Kerala, The Hindu has 6.5 lakh readers against TOI’s 3 lakhs. In Andhra Pradesh, The Hindu has 2.4 lakh readers, towering nearly two and a half times the 0.95 lakh readers of TOI. “It is noteworthy that The Hindu is the highest priced English daily across markets.

Source: The Hindu January 22, 2018 18:18 UTC