Google is sunsetting Universal Analytics (UA) on July 1st. Starting in March, Google will automatically create Google Analytics 4 (GA4) properties for any customer who does not set up a GA4 property with basic settings. GA4 is much more than just a new “version” of Google Analytics. This 5-minute GA4 preparation guide from MoreVisibility will provide the insight and assistance you need to get started. Visit Digital Marketing Depot to download the GA4 Preparation Guide.

Source: The Nation February 25, 2023 06:38 UTC