Google Search remains the top platforms for U.S. adults to research major news events but Gen Z seems to be more inclined to head to TikTok than other generations, according to a new survey. For publishers, TikTok is the new Facebook. As happened with Facebook years ago, publishers flocked to Facebook, only to slowly watch Facebook squeeze the life out of referral traffic and engagement. Broken down by generation, here’s how many respondents said they start researching a major news event on Google:Baby boomers: 48% Gen Xers: 47% Millennials: 45% Gen Z adults: 39%Gen Z and TikTok. Could AI chat in Google/Bing search drive more publishers to TikTok?

Source: The Nation February 23, 2023 20:01 UTC