One only has to think about the rise of marketing technology to realize that marketing is now a heavily technology-driven discipline. Take the popular Marketing Technology landscape published approximately annually by Scott Brinker of chiefmartech.com. Based on his analysis, the marketing technology industry grew by 40% between 2016 and 2017. What, therefore, does the future of marketing work look like? For example, Lubomira Rochet, the global Chief Digital Officer for L’Oréal, has made digital marketing upskilling one of the centerpieces of the beauty giant’s digital transformation strategy.

Source: Forbes May 25, 2017 12:00 UTC