When it comes to celebrities, their brand value appears to go up once they have passed. It Pays To Be Famous And DeadAccording to the 2016 Forbes’ list of highest-earning dead celebrities, Elvis made $27 million while David Bowie made $10.5 million, John Lennon achieved $12 million, and Prince garnered $25 million. Although it is just one piece of the licensing pie, which totaled $262.9 billion in terms of global licensed goods and services sales in 2016, the licensing of names and images of dead celebrities is big business. The Fascination With Dead CelebritiesPeople love consumers regardless of whether they are alive or dead. According to Marty Brochstein, SVP, International Licensing Industry Merchandisers Association, it is the iconic nature of celebrities that drives the ongoing fascination.

Source: Forbes June 12, 2017 14:03 UTC