The Apple and Microsoft ad battle is backMicrosoft Microsoft's new Surface Pro 4 ads pits it against Apple's iPad Pro. After a few years of truce, Apple and Microsoft are back with an advertising war, this time over the vital question of what exactly is a computer. In its most recent ad campaign that began earlier this month, Apple began running an ad on TV and online for the iPad Pro, trying to explain that while not traditional, the professionally-geared iPad is the next step in computing. This week, the Windows-maker released its own response, poking fun at Apple's ad. Though both advertise and argue about a keyboard, there is one thing they do agree on: charging you to add one.
Source: Stuff August 17, 2016 21:33 UTC