It’s too late for lemonade, too early for whiskey — spritz time on the dot. Italy has been perfecting spritz hour for decades , and now #spritzlife (yes, it’s a hashtag) has fully bubbled up across the Atlantic, due in no small part to a 2017 marketing push from Aperol’s maker, Campari America: a coast-to-coast Aperol spritz campaign. It’s effervescent, it’s extremely well iced and it is a shade of orange that rivals a “Planet Earth” sunset. But there is a problem: The Aperol spritz isn’t actually good. Not in a good way.

Source: New York Times May 09, 2019 15:33 UTC