The 2023 Governors Ball Music Festival, coming to New York June 9-11, will be enhanced by an augmented reality experience created by Snap and concert promoter Live Nation. The AR Compass will also enable people to locate their friends and use a Festival Planner to organize their time at the event. For the first time, Snap’s AR Compass will also include a sponsored featured location: Coca-Cola’s Coke Studio, the beverage giant’s global music platform. SnapIn addition to the AR Compass and Coca-Cola’s festival lens, three additional AR experiences will be available throughout the event. People will also be able to purchase AR-connected merchandise that will unlock exclusive augmented reality experiences in the Snapchat mobile application.

Source: Daily Nation June 09, 2023 16:03 UTC