The startup’s primary focus for expansion lies in Francophone African countries, with the Ivory Coast being the initial target, as opposed to the previously planned North African expansion. Termii was founded by Gbolade Emmanuel and Ayomide Awe in 2019, aiming to address the growing need for exceptional communication channels among African businesses. This shift in focus from the previously planned North African expansion demonstrates Termii’s strategic decision to tap into emerging markets with significant growth potential. To facilitate this expansion, Termii has recently launched the TermiiGo mobile app. With the recent funding, Termii is well-positioned to expand its operations, enhance customer engagement, and further establish itself as a leading communications platform-as-a-service provider in the African market.

Source: The North Africa Journal June 12, 2023 13:28 UTC