I fully utilise my web page (I see it as a sophisticated digital catalogue), especially in all my promotional/marketing strategies. But as much as I am online, I prefer to source for ideas offline through hard copies (books) on fashion and style. I have meddled in print works for a Hari Raya collection a few years ago when I collaborated with an online e-commerce. We were constrained for time so we had no choice but to make do with the materials we had. Interestingly enough, I designate a song to a particular collection, and it would be the only tune played throughout the creative process.

Source: New Strait Times September 18, 2017 05:26 UTC