The Bureau of Foreign Trade of Taiwan has launched “Meet Taiwan,” a Mice (meetings, incentive travel, conferences and exhibitions) promotion in Manila, ahead of the lifting of visa requirement for Filipino travelers later this year. Meet Taiwan executive director Lily Su, brought over participants from Taiwan hotel representatives, travel agencies, professional conference and exhibition organizers, events companies to meet Philippine corporate buyers, and travel trade executives. Meet Taiwan introduces three themes woven into its “Asia Super Team” marketing campaign for Southeast Asian countries: team building, work and life balance and CSR activities. For continued investment in the industry, Taiwan’s Mice Promotion Program or Meet Taiwan, was launched to steer Taiwan’s Mice industry to penetrate the global market. By doing so, Taiwan’s Mice industry services could become more visible internationally, bringing more international Mice events to Taiwan.

Source: The Standard July 15, 2017 10:07 UTC