The abbreviation WTF, which stands for “What the (fudge),” no longer has to compete with the World Taekwondo Federation for meaning, although, really, it never did. After having used the initials for 44 years, the organization declared Friday it will now be known simply as World Taekwondo. “Today is an important moment in the history of our great federation.”According to the Guardian, World Taekwondo began contemplating the rebrand in 2015. World Taekwondo gave its logo only a partial makeover, deciding to retain its signature “kicking athlete” that previously formed the T in WTF. In the new logo, the kicking athlete isn’t a letter, but remains just as symbolic.

Source: thestar June 27, 2017 21:33 UTC