The company sold nearly one million television units worth Rs 1,950-2,050 crore last year, about double from Rs 1,000 crore in the year before.For this year, Flipkart's aiming for Rs 5,000 crore in TV sales. "Television has now become the second-biggest contributor to Flipkart's overall revenues," Sandeep Karwa, head of large appliances at Flipkart, told ET. "We are looking at a plethora of initiatives—right from exclusive partnerships with brands to enabling credit for our users to be able to purchase a television. It also plans to increase the contribution of exchange programmes to television sales to 30% this year from about 20% in 2017.Some industry analysts don't share Flipkart's enthusiasm, saying that while the etailer's television sales numbers may seem sizeable, it is marginal when compared with the total televisions sold in the country. "Given the amount of discounts and losses that (Flipkart is) piling up, they could be selling more televisions than anyone else in the market," said Harminder Sahni, founder of retail consultancy Wazir Advisors . "

Source: Economic Times February 07, 2018 02:26 UTC