Advertisers “are afraid of the topics that the world has to cover,” says one media- buying executive. Two decades later, news programming has only grown in importance to the nation’s big media companies. But these companies may face difficulty in capturing ad support in months to come. Fox has already seen an early influx of political advertising, says Jeff Collins, executive vice president of advertising sales for Fox News Media. Just a few weeks ago, the network put a spotlight on an expanding array of lifestyle content at a meeting with media buyers and advertisers.

Source: CNN May 14, 2023 18:09 UTC