By Matt Craig , Forbes StaffIN his office high above Avenue of the Stars in Los Angeles, Russell Westbrook makes an executive decision. “Sooner than later.”Photo by Tim Tadder for Forbes“It’s not a sexy business by any means,” Westbrook says, “but it’s a very lucrative business. “It's not a sexy business by any means, but it’s a very lucrative business that grows exponentially,” he says. “When people think of Los Angeles and think of the underserved, the inner city,” Westbrook says, “I want the first thing that pops up to be Russell Westbrook and the things we’re doing in the community." Getting there requires two things: access to capital, which Westbrook has, and patience, which Westbrook admits he is still working on.

Source: Forbes May 14, 2023 17:43 UTC