Historically, the data was only available to the big advertising agencies. The big ad agencies have sophisticated techniques like programmatic marketing and hyperlocal targeting to maximize their ad potential. Brill’s strongly held belief that small-to-mid sized ad agencies offer significant value to the growth of the industry is what led his company to develop free training and access to their self-service ad technology. “Brill Media is a hyperlocal advertising agency, which means that we have the tools and technology to help local business nationally. Whether that is training, conferences, social channel networking, or reselling—the success of a nation’s economy is tied to its small businesses.

Source: Huffington Post November 13, 2017 01:30 UTC