Original on-demand programming is huge, but Millennials, in particular, spend more time streaming original content over tech devices than any other demographic. 61% of Millennials say Netflix is their number one or two for watching TV. However, there is an intriguing second tier of competitors working fiercely to grab market share via specific, music-related VOD content. Spotify was off to strong start in terms of developing original content but is now either experiencing a hiccup or re-grouping for world domination. Joseph Patel, Vice President of Original Content at Vevo says, "Through partnerships with artists and labels, we have access to all the original content anyone interested in music could ever want.

Source: Forbes November 13, 2017 01:29 UTC