"While sales volumes have decreased, the sharp rise in prices, particularly in high-end and AI-related products, helps sustain overall revenue," said chief executive Sutida Mongkolsuthree. The most significant hurdles facing the business are severe product shortages and rapidly rising prices, she said. "We have two main concerns: product shortages in certain groups, and the skyrocketing prices of high-end components." To reflect these rising costs, prices are were hiked by 10-30% across all categories, with the steepest gains for AI-linked and high-end hardware segments. Despite rising costs, some organisations continue to invest in targeted AI projects to enhance productivity and maintain competitiveness, said Ms Sutida.

Source: Bangkok Post April 07, 2026 00:15 UTC