Klarna, which offers buy now, pay later financing to 90 million consumers worldwide, is getting into livestream shopping. Getty ImagesSwedish payments company Klarna is getting into livestream shopping, with its eyes on becoming a modern-day version of home shopping channel QVC. Klarna will hold its first livestream shopping event in the U.S. next month at the Macy’s Herald Square flagship in New York City, in partnership with Cosmopolitan magazine. In the first half of 2020, more than 10 million livestream shopping events were held online, according to the Chinese government, pushing everything from lipstick to appliances. She plans to do significantly more live selling as part of a new partnership in the fourth quarter, but declined to disclose additional details.

Source: Forbes February 18, 2021 14:00 UTC