Superdry has blamed “unseasonably warm weather” for a dip in third quarter sales as the troubled retailer continues to struggle amid a boardroom bust-up. Superdry has blamed “unseasonably warm weather” for a dip in third quarter sales as the troubled retailer continues to struggle amid a boardroom bust-up. The fashion chain saw group revenue fall 1.5% to £269.3 million in the 13 weeks to January 26, with store sales tumbling 8.5% and online dropping 0.7%. Superdry is also embarking on a transformation plan that aims to slash £50 million of costs by 2022, increase product diversification and “evolve the brand”. But the group is also grappling with a boardroom bust-up between the current management and co-founder Julian Dunkerton, who is trying to stage a comeback at the company.

Source: Irish Independent February 07, 2019 07:41 UTC