Americans weary of a seemingly endless barrage of political news may be looking for a respite as they settle in to watch the Super Bowl on Sunday. For what may be the first time, national politics will invade one of the biggest TV events of the year. AdvertisementThe very presence of national campaign ads during the Super Bowl is unprecedented, said Charles Taylor, a marketing professor at Villanova University. January is usually too early for national politics, given that the presidential election isn’t until November. But this year, “Taking out a Super Bowl ad in this context can be viewed as a show of strength or signal of confidence,” he said.

Source: Los Angeles Times January 31, 2020 23:19 UTC