As the New England Patriots and Philadelphia Eagles battle for football supremacy in Minneapolis this Super Bowl Sunday, another intense contest will play out on Canadian TV screens. Still, the question remains: how many viewers can Canada’s Super Bowl broadcast hang on to when households here have the option of watching the game on American networks with the flashy U.S. ads that have become integral to the Super Bowl experience? Opponents that include performers’ union ACTRA have argued since the 2015 decision that the ban is arbitrary and singles out the Super Bowl. This year’s Super Bowl broadcast on NBC is expected to average above 100 million viewers for the ninth straight year. That said, Bell appeared to still enjoy a solid Super Bowl turn-out last season, during its first big game without sim-sub.

Source: thestar February 02, 2018 16:07 UTC