The advertiser lineup tilted toward more traditional categories, unlike, say, 2022, when crypto ads sought to make a splash. The relatively new practice of premiering ads before the game also blunted the sense of discovery, which helped distinguish the truly fresh drops. With that, a by-no-means-comprehensive sampling of TV’s winners, losers, and the much wider category of what fell in between. Pfizer: The pharmaceutical giant playfully celebrated science through history with an ad using a Queen song. Lindt chocolate: A perfect example of an ad that doesn’t feel the least bit special in a way equal to the stage.

Source: CNN February 12, 2024 13:21 UTC