According to Ad Age, advertisers have spent $4.9 billion on Super Bowl commercials since 1967; and this year was set to hit an ad-spend record of $385 million. For the second year in a row, TVSquared analyzed the impact that TV had on search traffic for Super Bowl advertisers. Just as the Patriots emerged victorious after a nail-biter against the Falcons, which brand rivals emerged victorious after their Super Bowl LI ad slots? Each of T-Mobile’s four Super Bowl ads generated a greater immediate impact – with their best performances in the following 10 minutes at 5.7x vs. Sprint at 3.9x. During last year’s Super Bowl, Amazon Echo was the standout advertiser (across all advertisers) – with its TV spots driving major online response, and dominating search traffic in New York, Chicago and Charlotte.

Source: Huffington Post February 08, 2017 18:56 UTC